Custom paint job brings 1947 truck back to life

Rogers company wins ‘Outstanding Paint’ at Autorama

Vescio’s Customizing and Restorations in Rogers, Minn., has won “Outstanding Paint” at Autorama Detroit 2016 with this 1947 Ford pickup truck.
Vescio’s Customizing and Restorations in Rogers, Minn., has won “Outstanding Paint” at Autorama Detroit 2016 with this 1947 Ford pickup truck.

Valspar Automotive, a provider of auto refinishing products that offer best-in-class color matching and performance, announced that Vescio’s Customizing and Restorations in Rogers, Minn., has won “Outstanding Paint” at Autorama Detroit 2016 with its 1947 Ford pickup truck.
The Detroit Autorama draws nearly 150,000 artists and car enthusiasts for “America’s Premier Custom Car Show Series.” Classic car owners and builders travel to this show from around the country to show their prized restorations and to compete for awards.
The vehicle is finished exclusively with Valspar Refinish products.
The big farm truck with a wood box was in a state of disrepair before owner Dr. Michael Butts of Rogers partnered with Vescio’s to refurbish the vehicle.
“Originally, we were just going to fix it up and make it useful, but as we started digging in, we decided to make it a show car,” said Vescio’s owner and operator, Bo Vescio. “We had a couple ideas, and saw some that had been done with finished boxes and realized that was the way to go.”

This is the 1947 Ford classic truck owned by Dr. Michael Butts, of Rogers, before it was repainted.
This is the 1947 Ford classic truck owned by Dr. Michael Butts, of Rogers, before it was repainted.

Bo and his team at Vescio’s took it from there, completing the project in two years. The truck features a rebuilt rear frame, new steel box, custom nickel plating and chrome work. The interior was updated by Dan Weber and Weber’s Custom Interiors. The truck sports a factory Ford Cinnamon 2010 series color, painted with Valspar Refinish 999 Basecoat and finished with AC4400 HS Clearcoat.
This year was Vescio’s seventh at Autorama Detroit. Vescio said having the chance to participate in the show is an exceptional experience.
“Just being able to stand back and hear people talk about your build and how much they like it is really rewarding,” he said. “There were 600 entries, so to win ‘Outstanding Paint’ is a dream. We feel pretty honored, and our client is very happy.”

The 1947 truck features a rebuilt rear frame, new steel box, custom nickel plating and chrome work.
The 1947 truck features a rebuilt rear frame, new steel box, custom nickel plating and chrome work.

Vescio’s recently celebrated its 16th anniversary. Bo and his wife Laura have lived in Rogers since 2001. They opened their business in Blaine in 2000, and moved the business to Rogers in 2002.