Rieder Meat Market gets Delano Business of the Year award

Historic business finds that fresh meat stays in style 

Willard Oestreich has worked at Rieder Meat Market for 71 years. His starting wage was 25 cents for two hours of work. (Sun staff file photo by Susan Van Cleaf)

Willard Oestreich has worked at Rieder Meat Market for 71 years. His starting wage was 25 cents for two hours of work. (Sun staff file photo by Susan Van Cleaf)

The Delano Area Chamber of Commerce named Rieder Meat Market as Delano’s 2014 Business of the Year and then feted the family business on Saturday, March 1, at the annual chamber banquet. The chamber styled the event as a ‘60s Motown party.

Before the banquet, Bud Rieder had no idea what fashions were like in the ‘60s, so he planned to arrive at the banquet, held at B’s on the River in Watertown, in casual dress.

He did know that, unlike some clothes, fresh meat hasn’t gone out of style. For more than a century, the meat market has supplied customers with fresh meats, including summer sausage, ham and wieners smoked in the market’s own smoke house. The meat market has stayed at the same location, 150 River St. W., the entire time.

Legally known as Laurence P. Rieder, Bud owns and operates the retail market with his mother Betty. Four generations of Rieders have worked at the historic business. The Delano Franklin Township Historical Society honored the meat market in 2011, when it celebrated its 100th birthday.

Rieder Meat Market has been in business at its River Street location in Delano for 103 years. Four generations of Rieders have worked within its walls. (Sun staff file photo by Susan Van Cleaf)

Rieder Meat Market has been in business at its River Street location in Delano for 103 years. Four generations of Rieders have worked within its walls. (Sun staff file photo by Susan Van Cleaf)

Being named Business of the Year in 2014 “is an honor,” Bud said before the banquet. “We’ve been here 103 years.” And this is the first time the meat market has received this recognition.

Leonard J. Rieder founded the market in Delano in 1911, a year before Maple Plain was incorporated as a village. Prior to setting up business in Delano, Leonard Rieder operated a meat market briefly in Rockford. He went on to serve as mayor of Delano from 1939 to 1947. His son, Laurence A. Rieder, became the next owner of the market, and he also served as Delano’s mayor from 1960 to 1969. The latest generations to work there are Betty, Bud and his sons Eric and Andy.

Bud noted that his mother Betty and long-time employee Willard Oestreich are well into their 80s.

“They’re going to keep at it until they get it right,” he joked.

Although the meat market’s offerings haven’t changed much, other things have.

“A lot more people live in the area,” Bud said. “More people are coming in. It takes a lot more hands on deck to take care of them.”

Customers have new reasons for shopping at the market, and Bud said he can tell when people have been watching Food Network. They stop in to pick up ingredients for recipes they have seen on TV, a device that didn’t exist 103 years ago.

The Business of the Year honor has a number of perks that come with it. One of them is riding in the Delano Fourth of July parade as Business of the Year. Bud hasn’t decided what to do with that one because his meat market is right along the parade route and has had a front row seat for the spectacle for years.

Rieder Meat Market has joined the ranks of Randy’s Environmental Services, Bagy Jo, Dave’s Town Club, Coborn’s and Star West Chevrolet — the most recent recipients of the Business of the Year honor.

The meat market easily surpassed a basic requirement for the award, which is being in business for at least a year. Other requirements are providing consistent services and/or products to its customers and the community, promoting other businesses by showing support and referring customers, and promoting community events and encouraging employees to be involved.

Contact Susan Van Cleaf at susan.vancleaf@ecm-inc.com

 

 

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